98% barley
2% natural yeast

Greencat is a plant-based cat litter, produced through innovative processing of non-edible barley parts that would otherwise be disposed of.
The addition of natural active yeast helps eliminate foul odours.
Soft and pleasant to touch, it doesn’t stick to cat paws and doesn’t scratch the floor.

environmentally-friendly

In Italy, there are eight million cats, of which over one and a half million (1.6 million) uses a cat litter.
Every cat uses up to 220 kg of sand per year; this means that over 350 thousand tons of litter are disposed of every year, in Italy alone, with serious disposal issues and high costs for the community.
This happens because 95% of cat litters currently being sold are of mineral origin.
The companies that produce mineral cat litters dig up mountains and alter the landscape to produce millions of tons of raw materials to meet the demand of the European market. Tons of mineral products that require the use of heavy vehicles to be transported to the distribution centres.
Every year, 12 thousand trucks leave Spain, producing 14,837 tons of CO2.

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The production of plant-based cat litters is entirely sustainable; it employs the energy produced by the biomass obtained from recycling processing scraps, without taking up or affecting the land to produce or dispose of it.
Barley – the Greencat litter raw material – is transported on ships along the Po river, until it reaches the Port of Cremona, where it is processed directly by the Agricultural Consortium production centre.
This is how the only plant-based cat litter in Europe with OK Compost certification is born; since it is entirely biodegradable, it can be disposed of in the food-waste bin, in the compost bin, or used as fertilizer for your garden plants or in your vegetable garden.
Thanks to its binding properties, you can easily remove dirty clumps from Greencat litter, with significant product savings.
In addition, thanks to an exclusive patented ammonia molecule treatment, it removes any foul smell completely.

the only certified cat litter

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OK COMPOST EUROPEAN CERTIFICATION
Disposable in:
– food-waste bin
– composter (residential composting)
– directly as natural fertilizer in your plant or vegetable garden

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DISPOSABLE IN YOUR TOILET
Without any risk of clogging
as it is more soluble than toilet paper

.

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ELIMINATES ODOURS
Thanks to an exclusive patented ammonia molecule treatment,
it removes any foul smell completely

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LESS RISK TO HEALTH
Unlike mineral cat litters, Greencat does not release any dust
that may increase the risk of cat pulmonary and respiratory diseases

GREENCAT IS THE ONLY CAT LITTER IN EUROPE WITH AN “OK COMPOST” CERTIFICATION ISSUED BY THE VINÇOTTE INTERNATIONAL ASSOCIATION.
IT PASSED THE TESTS REQUIRED BY EUROPEAN STANDARDS EN 13432 (2000), AMERICAN STANDARDS ASTM D 6400-04 AND INTERNATIONAL STANDARDS ISO 17088 (2008).
THE CREMONA PRODUCTION SITE IS CERTIFIED ACCORDING TO STANDARD ISO 9001/ UNI EN ISO 9001:2008.

Our mission

Designing and launching products on the market that, due to their production, use and disposal methods, help decrease the quantity, volume and hazardousness of waste and pollution risks as far as possible.

Legislative Decree no. 22 del 05/02/1997 – Art.3 of Italian Civil Code

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In accordance with legal requirements, Alframa srl came up with an innovative idea that fully complies with the concept above. We started out with the idea of creating a cat litter with renewable components, which could be easily disposed of every day, without creating storage issues. And this because we thought that the majority of cat owners live in densely-populated urban centres, with severe waste-sorting problems. This is how the Greencat industrialization process began, by employing energy coming from biomasses with a limited CO2 production. Our goal is to help solve an issue that had never been addressed correctly up to this moment, maybe because the relevant data was missing. 360,000 tons of cat litter are disposed of every year, in Italy alone; our goal is to significantly reduce this quantity and help our furry friends feel better. Starting by observing the cat litter market and its evolution in the last ten years, we realized that the obstacle between a traditional cat litter and the health of its users – cats – has not yet been overcome. Indeed, 95% of the cat litter market is made up by clay-based mineral cat litters, which, due to their nature, contain a significant portion of fine dust. It is inevitable for the cat to inhale a certain quantity of dust every time it walks into the litter box. In addition, kittens tend to eat the cat litter particles, which may cause severe stomach and intestine issues. Another crucial aspect is litter disposal; once used, they enter the urban waste circuit, and they cannot be easily disposed of or reused. We searched for a HEALTHY, NATURAL, ENVIRONMENTALLY-FRIENDLY AND BIODEGRADABLE product for three years. After testing dozens of raw materials, we reached the conclusion that BARLEY was the product that best suited our needs. Barley already contains 58/60% of starch; in contact with urine, it tends to clump into a ball, and it immediately dissolves in water, for an easy disposal in the toilet. An expert mix of natural yeast (used for breadmaking) allowed us to remove the seven molecules that cause foul smells and that interact with the ammonia completely. So you will get rid of that “cat smell” in your home naturally.

how to use

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Pour Greencat in your cat litter, until you reach a height of 6-7 cm.

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Remove the clumps every day with a scoop

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Dispose of the clumps directly in your toilet, one at a time
or into the food waste bin

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Restore the cat litter level in the box

*WHEN THE CAT USES GREENCAT FOR THE FIRST TIME,  IT MIGHT TRY TO TASTE IT, BECAUSE IT RECOGNIZES THE CEREAL; THIS DOES NOT AFFECT ITS HEALTH IN ANY WAY, SINCE GREENCAT IS 100% NATURAL
*CHECK THE WASTE DISPOSAL METHODS WITH YOUR LOCAL PROVIDER
*PREGNANT WOMEN AND IMMUNOCOMPROMISED PATIENTS SHOULD REFRAIN FROM CLEANING THE LITTER BOX, DUE TO THE DANGER OF CONTRACTING TOXOPLASMOSIS

acquista subito

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2 Vaschette bio Greenbox XL + 3 sacchetti Greencat Lt.6

€ 25,00 (spese di spedizione comprese)
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5 sacchetti Greencat 6 litri

€ 32,50 (spese di spedizione comprese)
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10 sacchetti Greencat 6 litri

€ 55,50 (spese di spedizione comprese)
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3 sacchetti Greencat 20 litri

€ 51,00 (spese di spedizione comprese)